WHAT IS WEBSITE MAINTENANCE?
Website maintenance is a routine process of inspecting and updating your website to industry standards, as well as company changes. With website maintenance, for example, you ensure your site features the latest prices for your services or images of your product.
You also make sure your website adheres to industry standards for security and data protection. This process is critical since more businesses, even those that operate offline, support online transactions. For instance, a heating and oil company may allow shoppers to pay their bill online.
Like maintaining your vehicle, website maintenance is essential to your business.
WHY PAY FOR WEBSITE MAINTENANCE?
Companies may invest in third-party website maintenance services for a variety of reasons, including:
- Small in-house development team
- High costs for internal management
- Limited resources for in-house management
For example, if you’re a landscaping company, it makes sense for your business to invest in equipment, tools, or talent related to your services rather than incurring the ongoing costs of having someone manage your website in-house.
From this perspective, you’re making effective use of your budget.
HOW OFTEN SHOULD A WEBSITE HAVE MAINTENANCE?
A website should receive maintenance at least once a year, which generally includes:
- Domain name, SSL certificate, and website hosting renewal
- CMS updates and security patches
- Ecommerce system updates
Now that website maintenance includes more than domain name renewals and website hosting updates, it’s becoming critical for companies to maintain their website on a more frequent basis. That’s why many service providers offer monthly plans.
With a monthly plan, your company’s website receives regular updates, as well as fixes to bugs, content, and images. It’s a proactive approach that helps your site remain accurate and provide users with the latest information on your products, services, and accomplishments.
WHY DO WEBSITE MAINTENANCE COSTS VARY SO MUCH?
Prices for website maintenance have a wide range due to several factors, including:
- Your website’s size
- Your website’s complexity
- Your service provider’s experience
- Your service provider’s resources
- Your website maintenance service selection
While most service providers try to provide a one-size-fits-all package for website maintenance, many sites require a customized service and pricing plan. That’s why WebFX offers several standard packages, as well as the option to customize those plans for your business.
With the ability to personalize your plan, you eliminate the frustration and hassle that comes when working with a company that doesn’t adapt to your needs. You don’t have to argue with representatives or explain to your boss that the provider you chose isn’t the right fit for your business.
Even though pricing is a critical factor, you shouldn’t use it as the deciding factor.
Fixating on website maintenance pricing can result in your company partnering with an inexperienced, unresponsive provider. That’s why businesses need to look at price as a component rather than as a decision maker when comparing service providers.
For example, you may have two potential agencies: one charges $45 a month and the other $150 a month. While the one is cheaper, they also have less experience and fewer team members than the competing company. This difference can result in slower response times and longer turnaround times.
Get your business and your website the best service possible by considering more than pricing.
That doesn’t mean your company needs to exceed your website maintenance budget. Instead, you should partner with a service provider that offers the best service and customer experience, versus the lowest price.
HOW MUCH DOES MONTHLY WEBSITE MAINTENANCE COST?
The average price for monthly website maintenance is $35 to $5000 per month. Depending on your business and website, you may spend a different amount. That’s why it’s helpful to use this monthly average as a reference rather than a standard.
To put the variance of monthly website maintenance pricing in perspective, think about the maintenance for a massive and complex ecommerce site like Amazon. Due to the size and complexity of Amazon.com, it makes sense that Amazon would exceed this monthly average.
The average price for monthly website maintenance is $35 to $5000 per month
In comparison, a local coffee shop may have website maintenance fees of less than $35 per month. They have a small, simple site without ecommerce functionality. Plus, they get their SSL certificate for free. Those features simplify their upkeep tasks and reduce their costs.
If you’re searching for an accurate estimate for monthly website maintenance costs, get started by looking at your current expenses. You can find what you pay for your domain name and website hosting, for example, as well as if you have any additional CMS fees.
HOW MUCH DOES WEBSITE MAINTENANCE COST PER YEAR?
The average cost for website maintenance each year is $400 to $60,000. While you may pay for some services on a monthly basis like tech support and website updates, other website maintenance fees require an annual payment.
A few examples of services that usually require upfront payment for the year include:
- Domain name
- SSL certificate
- Website hosting
When you build your website maintenance budget, your team should research which services mandate upfront payment for the year. This approach allows your department to secure these funds immediately versus over time.
If you’re looking to partner with a service provider for website maintenance, many operate on a per-month pricing plan. Tech-Ethiopia, for example, offers monthly service plans to give your company and your team the flexibility and convenience of modifying your package.
For example, if your company’s launching a redesigned website, you may want to invest in a 24/7/365 website maintenance plan for the month. This package can help your business fix any issues with the new site fast, which ensures an optimal experience for website visitors.
After that first month, your business can then downgrade to a less aggressive plan to meet your needs.
SHOULD I OUTSOURCE OR DIY MY WEBSITE MAINTENANCE?
While you can lower your website maintenance costs by managing and maintaining your site in-house, there are some downsides. You’ll need to have the time, for example, as well as the development background to maintain your site successfully.
In comparison, outsourcing increases your web maintenance costs. It does save you time, though, as well as connects you with an experienced developer or development team. You can outsource your website maintenance to freelancers, contractors, or even agencies.
Unless you (or your company) has the experience and time to maintain your website in-house, it’s often better to outsource the task. That way, you ensure your site remains secure, accessible, and functional year-round.
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Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you.
OUR MONTHLY WEBSITE MAINTENANCE PLAN
Quarterly WordPress updates
- Monthly Google Analytics reports
- ASP, .Net, and PHP scripting
- From Birr 500 to 2,000 per month
WEBSITE MAINTENANCE PLAN
Design, development, and Internet marketing support
Minimum service requests of 1 hour to 1.5 hours
Birr 1000 – 5,000 per a maintenance
Need more information? Call Us: 251 963100607